Dr Martens are an established provider of style for the subversive. Especially for the folk that use music as a method of conveying their ideologies and attitude.
The Tough As You campaign is Dr Martens’ way of showing the world that the only thing tougher than their shoes, is the people that wear them. This is done by collaborating with top name musicians that have started at the very bottom and battled their way through personal hardships and difficult conditions. These artists show their resilience and strength by remaining ambitious and achieving their dreams, much like the durability of a pair of DMs.
I designed these murals to be placed in high traffic locations where the community of people that abide by the same ethos as DMs congregate. These murals needed to showcase both Kojey Radical and Mahalia and needed to embellish DM’s connection to live music and a sense of community amongst the underground and subversive sub cultures.
