London native, senior designer, mad about branding and with a good dollop of art direction thrown into the mix. My varied background consists of stints at advertising agencies, boutique branding studios and a whole other Smörgåsbord of weird and wonderful places.

I have had the pleasure of mentoring design students, interns and junior designers. Directing creative artworker and design teams, video producers, and animators. Whilst working alongside copywriters and creative directors to reach sharp and high-quality creative design concepts and campaigns.

My 15 years in the game taught me a thing or two about design leadership, solid strategic rationals, creative and unexpected ideas, beautiful craft and how to smash it in a team.

All this boils down to a huge passion for ideas, beautiful design and captivating creativity.