Tourism Ireland wanted a unique way to grab the attention of people who are adventurous with their holiday choices.
The concept for this campaign is a pastiche of the traditional ‘Welcome to’ signage that travellers would see heading into and out of states and cities in America. Over the years, graffiti artists have realised that these signs are a prime spot to place their artworks for high profile exposure. Tourism Ireland liked these additions and wanted their own versions to be placed over their adverts.
I was asked to create three graffiti designs to be placed over digital adverts found in London, Manchester, Edinburgh and Glasgow.
