I spent a year working as the lead designer on Sage’s brand review, where I helped redefine the strategy for the global graphic elements and extend the understanding of Sage’s brand assets throughout the company.
Projects included refining and extending the brand guidelines by implementing further detailed rules for all assets. Extending the graphic and photographic libraries. Helping integrate and rename acquired companies to extend Sage’s accounting software offerings and working as part of the business expansion strategy team.
I also helped implement updated signage within Sage’s head office. Redressing and implementing the Sage brand within Lords and Trent Bridge Cricket Ground, Sage sponsored booth. I also did the same for Twickenham Rugby Stadium Sage sponsored booth. I worked on all of the Sage sports sponsorship communications including online and print advertising campaigns, along with merch that was available at the events. I also redressed all of the meeting rooms within Sage’s head office in Newcastle and Madrid.
