Foundation Home Loans Brand Identity and Awareness Campaign

Mortgages can be complex, demanding and time-consuming. Brokers, landlords and homeowners need a mortgage provider that cuts through the faff and has a no-nonsense attitude towards lending. And that is exactly what Foundation Home Loans are all about.

FHL wanted a new brand look and feel that communicated this positioning and I was lucky enough to art direct the whole project. The scope ranged all the way from branding, press campaign and digital advertising to film / animation and a complete website design and re-build. The proposition gave me a fantastic opportunity to strip all visual element to the bare essentials. Black, white and yellow were used as the main brand colours, with black and white photography and a flat graphic animation style. This made the re-brand refreshing to work on.