Prudential – The Prufolio – Product Campaign

Prudential is in an era of change – in the world of retirement and within the company. Advisers are increasingly having intergenerational relationships with their clients. With the pension freedoms movement, it mean that when it comes to retirement people need flexible saving solutions, by investing earlier and for longer than ever before.

Advisers and their clients have always been at the heart of Prudential’s universe. Pru listened to what advisers needed and created a brand new, broad range of products and investment strategies. Introducing, The Prufolio. A 15-strong range of brand new and refreshed funds, across 5 risk-ratings. With a choice of active, tracker or smoothed management styles it is available on all the major platforms.

Myself and a copy writer were set a brief to bring Prufolio to life. We created a universe construct for the funds that can orbit around the adviser. This metaphor demonstrates that the adviser has complete control and provides them with hundreds of solutions to pick and choose from for their client.