Corporate Citizenship Brand Identity

is a global consultancy that helps businesses find their social responsibility in society. They believe that:

“A healthy society is in business’ best interest. In a healthy society, businesses and people thrive. Which means responsible business isn’t a choice – it’s a business necessity.”

In the bleak horizon of the corporate industry, it can be quite easy to perceive the huge corporations to be just money hungry machines that steam roll over everything they can and take no prisoners. So it’s a glimmer of hope to see Corporate Citizenship base their whole business on such a noble cause of making sure that these very same massive corporations, do their bit to help support and nurture society as well as their own business.

Corporate Citizenships have a unique perspective on the business sector. They have a different view, an ethical view. And it was this position that was a key factor in my inspiration. The result was a graphic devise that we called The Lens. This Lens is at the heart of the new identity. The device uses the distinctive shape of CC’s logo and an extended brand colour palette to represent their unique viewpoint. Covering areas of images, manipulating the colour to physical show how they see things differently it was used exclusively on hero imagery and is applied on all the high level collateral.