Millennials are having a hard time financially. They are facing a mountain of student debt, have little chance of owning a house and they’d need to be saving £800 a month for the next 40 years if they are to retire on an pension of £30K.
As a result, they are spending for today, rather than saving for the future. If they do save, it’s for a short term goal, such as holidays and consumer goods.
Myself, a copy writer and our CD where tasked to develop a creative platform and campaign to launch Yolt as a personal, easy and enjoyable way to take control of your money. Our positioning was that Yolt literally redefines how you manage your money. The word Yolt gives birth to a whole new vocabulary of what it means to be in complete control of your finances.
Using fresh, distinctive and quirky photography combined with a fun and friendly tone of voice, each term encapsulates the feelings and emotions of knowing exactly how much money you have to play with.