Kingfisher is the largest home improvement retailer in Europe and the third largest in the world. It has over 1,176 stores in eleven countries across Asia and Europe.
Such a large company requires quite a comprehensive pension scheme for their employees. Pensions are a notoriously difficult subject to drive interest in and the Kingfisher needed to help their employees understand how important saving for your future is.
My team helped Kingfisher create one of the UK’s most successful and highly awarded pension engagement strategies. From motivating people to embrace auto-enrolment to developing a long-term savings culture, we combined education, direct communication and gamification to influence 35,000 employees across Europe.