Mortgages can be complex, demanding and time-consuming. Brokers, landlords and homeowners need a mortgage provider that cuts through the faff and has a no-nonsense attitude towards lending. And that is exactly what Foundation Home Loans are all about.
FHL wanted a new brand look and feel that communicated this positioning and I was lucky enough to art direct the whole project. The scope ranged all the way from branding, press campaign and digital advertising to film / animation and a complete website design and re-build. The proposition gave me a fantastic opportunity to strip all visual element to the bare essentials. Black, white and yellow as the main brand colours. Black and white photography and a flat graphic animation style made the re-brand refreshing to work on.