Small to medium enterprises are focused on the growth of their business but know very little about financial products. Business owners want the right financial product for their company but haven’t got the time or confidence to shop around – and don’t know where to start. So often they end up going to the ‘big 5 banks’ for convenience and missing out on hundreds of other challenger banks, business-only specialists and more.
So, The Chancellor of the Exchequer launched Business Banking Insight. A programme that is a tool for improving competition in business banking by providing impartial information to business owners about the service and quality of various business banking providers.
My copy writer and I where given the task of writing and directing Business Banking Insight’s first video to live on there website. We created a simple motion graphic, icon based film that gives SME’s information about how BBI can help.